What is link-building?
Link-building is not just about creating links, as it might seem at first glance. It is primarily about creating a partnership that is beneficial for all participants. Successful link-building requires cooperation from your side as well, so be prepared that we might ask for many things from you.
The goal of link-building
The goal of link building is to bring relevant traffic to your website. It is not intended to increase sales or other conversions. It affects them, but indirectly.
A common Key Performance Indicator target is an increase in traffic from organic search compared to the same period in the previous year + traffic generation from the newly created links.
It usually takes a few months before link building shows its results, so we prefer long-term cooperation for at least 6 months, ideally 12 (year).